Establishing Hyper-Localized Customer Support for Global Niche Markets
Let’s be honest. The dream of selling a niche product to a global audience is intoxicating. You’ve built something special—maybe it’s artisanal cycling gear for commuters, specialized software for beekeepers, or high-end equipment for espresso purists. Your website gets hits from every continent. But then, the support tickets roll in. A customer in Kyoto is […]

